Family Enterprise
Advisory & Coaching
What ‘Be Bold’ Means
Being bold is about having the courage to face what is often left unsaid in families: questions of succession, identity, conflict, and legacy. It is about bringing clarity to uncertainty, compassion to conflict, and continuity to a family’s vision.
My Story, Your Journey
I am Wanja. I know that every family carries both treasures and tensions.
I know this not just through years of advising families, but because I have walked that path myself. Over three decades, I have worked globally at the crossroads of finance, entrepreneurship, and diplomacy. Alongside my professional development—Columbia MBA, Chartered Financial Analyst, and Family Firm Institute certifications in family business and wealth advising—I have lived the reality of family succession conflict.
That experience taught me that legacies are not preserved through wealth alone, but through compassion, clarity, and the courage to face difficult conversations.
Today, I bring both world-class expertise and lived understanding to families who want to preserve not just their assets, but their unity and purpose.

Wanja Michuki, CFA, ACFWA, CFBA
Founder and Managing Director
Education & Certifications
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FFI Certificate in Family Business Advising (CFBA)
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Advanced FFI Certificate in Family Wealth Advising (ACFWA)
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Advanced Directorship Program, Sirdar Global Group
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Practitioner Diploma in Executive Coaching (Double Merit) Academy of Executive Coaching, UK; International Coach Federation
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International Systemic Team Coaching Certificate, Academy of Executive Coaching, UK; International Coach Federation
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Chartered Financial Analyst, CFA Institute
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MBA, Finance and Economics, Columbia Business School, New York
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BA, Economics and Political Science, Bryn Mawr College, Bryn Mawr, PA
Memberships & Awards
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Founding chair, Systems Thinking Virtual Study Group, Family Firm Institute, Boston, MA
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Program mentor, Global Family Enterprise Mentorship Program, Columbia Business School, New York
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2023 Recipient of Family Firm Institute Global Education Network (FFI-GEN) partial scholarship by FFI Board of Directors
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2022 Recipient of Family Firm Institute Global Education Network (FFI-GEN) Diversity Equity & Inclusion Scholarship sponsored by Green Associates, LLC, Boston, MA
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Member, Family Firm Institute (www.ffi.org)
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Salzburg Global Fellow, Salzburg Global Seminar
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Women in Public Service Project


